About Us
We are a team of innovators, researchers, and technology experts committed to advancing Hebrew language assessment through cutting-edge artificial intelligence.
Our Mission
To create the most advanced Hebrew language proficiency assessment tool using artificial intelligence
Our Vision
To make Hebrew language assessment accessible, accurate, and efficient for learners and educators worldwide
Our Founders
Udi brings over three decades of entrepreneurial excellence and strategic vision to our company. A Computer Engineering graduate from the prestigious Technion - Israel Institute of Technology, he has built his career on founding, scaling, and successfully exiting technology companies.
Education
- • Computer Engineering - Technion - Israel Institute of Technology
Experience
- • Co-Founder & CEO Robomow - Friendly Robotics (10+ years)
- • Chairman of iSavta.com - Israel's largest caregiver platform
- • Active Angel Investor - 11 startups portfolio
- • Co-Founder of Ivraniyat NGO
Key Achievements
- • Pioneer in robotic lawn mower industry
- • Investments in leading companies: Body Vision Medical, NeuReality AI, NoTraffic
- • Leadership in social technology impact
Expertise
Orr combines deep technical expertise with exceptional product vision, bringing over 15 years of experience in digital transformation and product management. He holds a Bachelor of Science in Engineering/Industrial Management from Ruppin Academic Center and specialized UX training.
Education
- • B.Sc. Engineering/Industrial Management - Ruppin Academic Center
- • Specialized UX Training - Netcraft Israel
Experience
- • Global Digital Manager at Robomow - Friendly Robotics
- • VP of Marketing at iSavta.com
- • Digital Marketing Manager at Start-Up Nation Central
- • Family Support Specialist Volunteer at PAAMONIM
Key Achievements
- • Development of revolutionary IoT solutions
- • Automated mapping systems and comprehensive CRM platforms
- • Leading end-to-end product development lifecycles
- • Implementation of critical business systems
Expertise
Shared Vision
Together, Udi and Orr bring a unique combination of entrepreneurial experience, technical excellence, and social consciousness. Their shared background at Robomow - Friendly Robotics, where they worked together for over a decade, demonstrates their ability to collaborate effectively and build transformative technology solutions.
Their complementary expertise—Udi's strategic vision and investment acumen paired with Orr's product development and digital transformation capabilities—positions our company to tackle complex challenges with both innovation and execution excellence.
Both founders share a commitment to leveraging technology for positive impact, ensuring our solutions not only drive business success but also contribute meaningfully to society.
Our Values
Excellence
Striving for excellence in everything we do
Innovation
Developing creative and advanced solutions
Collaboration
Working together with experts and institutions
Impact
Creating positive impact on Hebrew education
Let's Connect
Interested in learning more about our project or collaborating with us? We'd love to hear from you.

